1/31/2024 0 Comments Whatsapp business twilioThe sender quality is a factor in determining the capacity limit that WhatsApp puts in place for that sender. WhatsApp assigns each sender a quality rating based on how consumers have reacted to its messages. Number quality & best practices for maintaining quality A select number of global enterprises are designated as an official business account after an additional review by WhatsApp these senders have a green checkmark next to their name in their profile and the header of the chat. For example, using local phone numbers helps build trust with recipients. Creating trust with sendersīuilding trust with customers is critical to developing a strong relationship with them, and ensuring consumers trust the WhatsApp sender they are receiving messages from is a key step. Messaging Services’ Advanced Opt-Out feature allows you to define a set of common opt-out keywords. Messaging Services enables customers to send messages at scale and also assists with sending messages across multiple countries. WhatsApp numbers can be included in a sender pool along with other phone number types. Twilio Messaging Services allows businesses to create a sender pool with shared settings and features. Additionally, Twilio’s guidance and best practices can help you scale with WhatsApp without hitting roadblocks due to number quality issues. With Twilio’s Messaging Services, you can send WhatsApp messages at scale by distributing high message volumes across multiple WhatsApp numbers. Additionally, scale can mean expanding your WhatsApp use cases, from account updates or notifications to promotional messages, conversational use cases like customer support, or OTP with Twilio Verify WhatsApp. Increased complexity can look like higher messaging volumes or more senders or recipients. Part 1: Sender Management & Capacity Limits As your WhatsApp use cases become more complex, learning how to scale with the WhatsApp Business Platform is critical to ensure you can achieve your messaging goals and deliver a positive customer experience. However, as you are looking to grow your WhatsApp implementation, you might start running into challenges or roadblocks that you need to overcome to send WhatsApp messages at scale. For global businesses, interacting with customers on WhatsApp can help grow their trust and engagement with your brand, especially in regions where WhatsApp is a replacement for or a preferred alternative to SMS.
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